5 Growth Hacks for SaaS Sales Success
FEB 20 2022, BY SHARON GILER
The SaaS industry has exploded over the last few years, so much so that it's been called the fastest-growing tech segment. No wonder there are so many companies competing for your attention! From freemium models to free trials and free versions of software, these growth hacks will help you get ahead of the pack.
1) Offer a Free Trial
2) Use Freemium Business Model
3) Offer a Free Version of Software
4) Email Your Customers with Updates on New Features and Services
5) Promote Your Company on Social Media Sites
Why a free trial?
Offering a free trial is one of the most effective SaaS sales methods. This can be something your company offers exclusively or it can be an incentive to buy your product. Either way, giving potential customers a taste of what your company has to offer will create interest and help you build trust.
The freemium business model
The freemium business model is one of the most popular in the SaaS industry. It's a great way to build your customer base, and it can also help you generate revenue.
Customers who use your free version of software will eventually need to upgrade to the premium plan. This makes it a good idea to offer a free trial version of your product. Not only does this give customers a chance to test out your product before they commit, but it also gives them an opportunity to see what premium features are available for them once they upgrade.
You can offer a free trial for up to 5 days or 30 days, whichever works best for you. There are many options when it comes to setting up your free trial, and you don't have to worry about losing money by giving away too much. The main point is that you're providing customers with an opportunity to evaluate whether or not they want your product before they make the decision on paying for it.
Free versions of software
One of the best growth hacks is to offer a free version of your software. This is a great way to entice customers by giving them the opportunity to try out your product before they commit to buying it. You'll find that most businesses use this strategy because it's one of the most effective ways to get new customers. Many companies will offer a trial version of their software and then prompt users at the end of the trial with an option to buy the full version or cancel their subscription.
A good example would be Dropbox; when you sign up for their service, there's an option for you to either pay for yearly plans or get a free plan that has a limited amount of storage space. The free plan gives new users a taste of what Dropbox is like so they can decide if it's worth paying for more space and other features.
Emailing your customers with updates on new features and services
Emailing your customers with updates about new features and services is a great way to keep them engaged in what you're doing. If it's not difficult or expensive to email people, it's worth keeping in touch with them. You could also send out emails when you have a sale going on or an exciting announcement that might interest your customer base. This can be a good way to remind people that they are using your product and tell them how much they've appreciated the service so far.
Promoting your company on social media sites
Online social media sites are a boon for companies. They're able to promote their company and gain exposure on these sites.
But that's not the only reason why you should use social media sites to promote your company. You'll also be able to connect with potential customers, engage with them and build trust, and find prospects who are interested in your business. And you don't have to worry about paying for ads or investing in email marketing because all of this is free!
If you want to start using social media sites for marketing purposes, here are some tips:
1) Be active on social media. Reply back to comments and interact with other users consistently on whichever site you choose.
2) Keep posts relevant to your business and offer valuable content. Share how-to videos or articles related to the industry.
3) Build a following by offering exclusive content that followers can't access anywhere else.
4) Encourage people who subscribe to your posts (whether it's through email or a social media site) by sending them updates on what's happening at your business with new features, specials, and more!